Tuesday, May 09, 2006

Cola wars..

the wolf was on his way back from college in the hot sweltering summer heat... he felt thirsty.. he stops at this eatery and asks for a carbonated drink.... like always in life... a choice has to be made there too it seems... coke.. or pepsi...
these two are perhaps the best example of an oligopolistic market (where there are only few major players...) brands.... by the way fellow wolves... have u wondered how these concoctions got their names??
coca cola derives its name from coka leaves and kola nuts which were the integral ingredients in the original formula.. pepsi on the other hand was marketed in 1898 as the miraculous cure to dyspepsia.. a stomach disorder... funny huh?

pepsi and coke have been at loggerheads since 1898... the best and most well known cola war happened in 1982 when pepsi brought forward the infamous blind taste test... in which a person was blindfolded and given both the colas to taste... pepsi always emerged the winner cos its was just sweeter... pepsi seemed to have a winner in the ad campaign...

coke was not to be beaten so fast.. after all america was all about coke... coke got back at pepsi and defeated them at their own game... i know wolves you must be wondering how...here's wht happened...
coke conducted a blind taste test, however they insisted that the tester drink the whole bottle and make a verdict... this time the sweetness of pepsi worked against its favour.... the mellow taste of coke made it the winner...

this just proves one thing... always use ur weaknesses as your strengths... when life presents you with confusing and complex situations.. always look on the bright side and what you gain from those experiences... make the best of the worst situations in ur life... like the coke marketing geniuses did...

and by the way wht did the wolf have???? ...............................................

the wolf had a glass of cool lime water.... dream on colas... the wolf is always in tandem with nature...

the wolf walks... into the night..

howl of the day:- don't follow a path... go where there is no path... and leave a trail...

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