Birds.. feathers.. flock together?

wolves.... The lone wolf is an ardent admirer of the good life... you know.. money, fast cars, luxury... the works..
Ask any ambitious educated youth in our country whom he wants to emulate in the long run.... and Trust me.. the name of Vijay Mallya would definitely come up.. if not every time..
Why do the youth admire this man so much?.... For one he's rich.. Second he is the king of good times... and finally.. he's got attitude...
Infosys Chairman Mr Narayanamurthy is a millionaire too... his assets surpass those of Mallya's... Yet he chooses to live a simple life.. An ambassador car and a modest 2 bedroom apartment as compared to Mallya's fleet of ferraris and lamborghinis... and that palacial house in goa...
So wait a minute... Birds of a feather flock together na?... but then why the discrepancy in the theory...????
The American automobile industry is led by three giants(or at least used to be!)... GM, Chrystler and Ford.. today they have lost the battle to the Japs who took the american car market by storm since the 70's... The reasons behind the failure of the american giants are quite interesting...
Alfred Sloan designed the segmentation theory post world war 2..... the former president of GM divided the american market into different segments based upon differences in socio-ecomonic conditions.. BUT THE TASTE WITHIN A COMMUNITY WAS ASSUMED TO BE HOMOGENEOUS...... i.e millionares always prefered a bentely always... heh heh.. Little did they realize that there were quite a few Murthy's in the customer base who could afford it.. BUT NEVER WANTED IT...
Japs realized this fundamental flaw in the american design process... They brought about the concept of the LIFESTYLE car... according to those wonderful japs... A person's lifestyle may not directly depend on his socio-economic segmentation... rather than making 50 different models for different segments... the japs designed just 2 or 3 good models.. and upgraded on the accessories... for eg:- the same system is now followed in India.. you have the maruti 800 and the 800 dx... both have the same engine, same handing and riding comfort.. but accessories such as air conditioning bring about the change in price...
Trust me the Japs had it all worked out... in 20 yrs.. They conquered the car market... While Gm struggled to maintain the top spot... Ford and Chrystler had practically been left to the dogs... This fellow wolves, is inventive thinking..... Out of the box... damn!.. these Japs are good..!
To conclude.. Do birds of a feather flock together????.. I leave it to you decide....

the wolf walks... into the night...
Howl of the day:-
Have a carrot in one hand and a long stick in the other... you'll go a long way.. definitely out of the rabbit hole..